PropertyGuru App is a leading Southeast Asian online property marketplace. The mobile app lets you browse for properties seamlessly on the go.
I'm the main illustrator for this project that I spearheaded. The main goal is to explore different types of illustrations that would bring moments of delights for our users. This has been an exciting and valuable project for me.
To showcase Singapore's multicultural richness, I selected 5 major public holidays as a creative sandbox. This approach allowed me to craft diverse illustration sets while consistently highlighting the company logo. I developed versions for both dark and light themes to meet system requirements. The process of blending various cultural elements into cohesive, beautiful illustrations was both challenging and rewarding.
I created spot illustrations featuring different public transportation options. These spot illustrations can be strategically placed throughout the platform to enhance visual appeal and convey information. To maintain brand consistency, I created a color scheme based on PropertyGuru's signature red, ensuring these illustrations integrate with our overall branding.